Secrets to Pricing Your Home Right - The Ramsey Group

Every home seller in the Charlotte, NC real estate market wants to price their home to “make the most money!”   The key is to price their home to sell… because only when it sells will anyone make any money!  What determines the maximum price to sell?  The person who wants to buy it!

Home Buyers Opinions Count!

A home without a home buyer has no value in the real estate market place.  Sure it has a value to the home seller, the lender, the insurance company and the appraiser. But none of these people are going to buy the home!  So, the only opinion that counts is that of the buyer.

That can sound scary to a home seller.  But in the real world every home buyer knows that the home seller isn’t obligated to sell the home.  So, to purchase a home the home buyer will have to make an offer for the home that the home seller can’t or won’t refuse.  This is the key… both the home seller and the home buyer must be realistic or they will never agree and the sale won’t take place between them.

However, home sellers must realize the following truth about selling their house.  Buyers are under no obligation to buy any particular home, and no amount of marketing, open houses, websites, or signage will motivate a buyer to purchase an overpriced home. Why? Because they can buy one of the neighbors homes for less!

Step-By-Step Home Selling Guide

So, homeowners who want to sell their home in the Charlotte, NC real estate market need to follow these steps.

1. Consult a Realtor with a proven track record to complete a market analysis for the property.  This should include comparable homes that have sold in the past six months as well as comparable homes that are currently on the market.
2. Review the market analysis through the eyes of the home buyer.  After all, this is the same information the person who is interested in buying the house will be looking at when determining what price to offer for the property.
3. Consider how quickly they want to sell the property.  Quick sales require aggressive pricing and great condition.  Higher pricing or less than perfect condition will increase the time on market.
4. Set the price and watch the market reaction.  A good Realtor will do this and will let the home seller know if the price needs to be adjusted depending on the market reaction.

Home sellers don’t need to ask the question, “How long will it take to sell my property?”  The answer is in the pricing and the condition.  The seller can reduce the time on market by reducing the price or improving the property or both!